Fall 2024
Marketing Materials, Brand guidelines
During my Internship, I created a poster for the Winthrop Chorale and Chamber Singers Concert, a Tee-shirt design concept for the Department of Social Work’s 5K, and made different materials for the UnDance Event.
Winthrop Chorale and Chamber Singers Concert; “For The Journey.”
Initial Concepts
Before I knew what the Chorale and Chamber Singers Concert was going to be titled, I made some initial concept posters to get my ideas flowing. I really enjoyed creating something that was so loud and expressive and really allowed me to be creative.However, these didn’t really fit the vibe of the concert, and were more instrument focused and jazzy. I still really like these concepts, though!
Second Concepts
After a quick cold email with the event’s director, he stated that the concert was going to be named, “The Road Home.” I was instantly inspired and got to work, really trying to capture that homey feeling.After getting feedback from Lauren Grad, I ended up going with the first option, and revising it just a bit.
This is the revised poster, with a social media post and TV banner. However, this didn’t quite fit with what the director had in mind.
Final Concepts
After sending these over to the director, he felt as though they were too homey, and instead thought “The Road Home” meant more of a personal journey. He also changed the name to “For The Journey.” I then sent this moodboard to him to get a better sense of the vibe and look he was going for.He really enjoyed the road of the top middle, and suggested something like that instead. This is where the third and final concept comes in.
With help from Lauren, this ended up being the final results.
Department of Social Work; Fall 5K Run
Initial Concept
When we met with Dr. Orme for the 5K Tee-shirt concepts, she said that she wanted a fall vibe for the shirts. She also said that the color palette was limited, but that something fall colored would probably be doable. This was my initial concept, but I didn’t like how the ghost turned out, and it just didn’t feel right. After some feedback from Kyahdric Moses, I started my second concept.
Second Concept
In our initial meeting with Dr. Orme, she mentioned sugar skulls and how they could be a good icon to include on the shirts, so I went with this idea instead.While my concept didn’t get picked for the run, I still enjoyed creating these designs and working with Dr. Orme! She is such an amazing professor and it was a joy to work with her.
UnDance Marketing Materials
The UnDance event branding had already been created by now seniors Molly Wilson and Marianne Jenkins, and I was tasked with creating different versions of the poster to promote the event.
Initial Concept
Final Concepts
With Original Work made by Marianne Jenkins and Molly Wilson.