Family Dollar Brand Refresh
Visual Identity Design
Winthrop University 2025
Won “Best In Show Award” for Visual Identity Design

With giving Family Dollar a brand refresh, I wanted to convey the feeling of having fun with your family. From the colors, to the shapes, patterns, and typography, I wanted to elevate the brand by giving it a fun, friendly, and modern look.








Haley Kivett

Contact
Instagram

About

Haley Kivett is a SC based Graphic Designer and Illustrator. With a bachelor’s degree in graphic design from Winthrop University, she is always looking for new ways to push the boundaries of design. 

Education/Experience
Bachelor’s of art in Graphic Design- Winthrop University, 2025 

Freelance Graphic Designer 2024-Present
Freelance Illustrator 2024-Present
Winthrop University Design Intern Fall 2024